kately1

“what? sorry, i was reading...”

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kately1

37-year-old woman in Saint Louis, MO, United States
Seeking a man, 30 to 45

The Culture Code: An Ingenious Way to Understand Why...

by Clotaire Rapaille

Is it ridiculous? Sometimes. Is it based on generalizations and cultural stereotypes? Sure. But Rapaille's Culture Code theory is fascinating from an advertising and marketing standpoint, and has clearly made an impact on cultural messaging. These are slick, shallow observations designed to achieve slick, shallow results -- depending on your end goal (especially in business), that can be a positive or negative agenda. If you take everything he says with a grain of salt and don't expect the book to be self-help or an in-depth analysis of intercultural communication, this is a pretty enjoyable read that opens an odd little window into some aspects of the global marketplace.



Comments (1)

RangerOrJoe

Apr 19, 2011, 9:43 PM

RangerOrJoe, a 55-year-old man in Waukesha

“Hi Kately1,
I loved this book and was fascinated by Rapaille's method and ideas. I see your point about it being a bit slick, but it seems the results achieved were viable. I found it a very interesting read.”


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